party spirit

We have been working on the branding and packaging for Swedish family-owned brewery Spendrups' latest launch into the RTD (ready-to-drink) market, JINX. It is the first RTD made with real fruit juice to be launched in Scandinavia, offering a more natural and honest fruit-flavoured alcoholic drink.

Our Account Director Julia says, "In Sweden RTDs are drunk by men and women alike, and achieving the balance of natural fruit and party cues as well as creating a design with appeal to both sexes were the key challenges."

The label demonstrates a "perfect blend of fashion, fruit and party, whilst offering the widely recognized and assuring cues of spirits brands".

We also enlisted everyone's help in coming up with a suitable name, with the ultimate winner, JINX, alluding to the mystery and surprise of a night out partying with friends!