elevenses

This week, we've found ourselves surrounded by boxes of biscuits and sneakily-opened half-eaten packets on every surface. This is thanks to the recent launches of two of our projects for Jacob Fruitfield Group in Ireland.

The first is Jacobs4kids - a brand new range of four different children's biscuits, each with individual identities designed around the theme of 'kids' fun and adventure'. The strong and interactive packaging is designed to appeal to kids while reassuring parents with the all natural ingredients.

The second is the redesign of one of Ireland's most iconic biscuit ranges - a 'bonkers family' made up of Kimberley, Mikado and Coconut Creams. Our challenge was to bring the 100-year-old range up to date without losing any of its quirkiness. The mallowy typography is set on individual backgrounds that highlight the personality of each member - the feminine Mikado, playful Coconut Creams and more masculine Kimberley.

New and old alike, both ranges have certainly won some fans in these parts, now if only they were available in our local Tesco!

bringing home the bacon

A proud moment for wonderland, as our new identity and packaging for Kerry Foods' heartland brand Denny has just launched in Ireland.

The Denny range includes sausages, bacon, sliced cooked hams and savoury pies, and the big idea across all of these was about 'Making Simple Food Special', communicated through the 'Taste of Home' message. We used a flagpole brand identity that anchors the brand, and a twinkle of sunlight through the D of Denny which draws the eye to the brand name and offers great strength on shelf. The product is shot naturally in a real home setting.

Our Creative Director Nik explains, "Any heartland brand needs a strong idea and a clear product architecture. ''Taste of Home' is the idea that has been brought to life in a warm and natural style on pack. The identity has been strengthened to create a simple yet strong icon for the brand giving consistency across the ranges and maximising standout on shelf."

pure soya

The Pure brand has made an interesting strategic change to capitalize upon the benefits and growing popularity of soya. The dairy free spread has always had a soya variant in its range. But new packaging presents the brand as a soya brand and aims to leverage the soya proposition in spreads and cheese slices. Whatever next?

irish biscuits

Our new packaging design for Jacob's creams in Ireland has just hit the shelves. People had forgotten just how special creams biscuits are. So we ensured the biscuits were given iconic status to make consumers stop, look and remember just how much they fancied a cream biscuit with a nice cuppa...

denny delicious

Ireland's favourite chilled meats brand has launched a range of subtly flavoured sausages. And they really are very good sausages. So, we felt they needed a name to describe how they tasted. That's the Delicious part. The food shots were captured by Diana Miller to give some real sizzle and taste.

a pack design that really looks good enough to eat!