Tuesday, July 20, 2010

lunch break

One of our newest clients is Planet Organic - the UK's largest certified organic supermarket. We've been working on the branding for their new Food To Go range of salads, sandwiches and bakery foods, which are launching imminently under the name "Filling Station".

Planet Organic caters for all sorts of dietary needs, from dairy, wheat & gluten free, to vegetarian and vegan, to nutritious superfoods, and our packaging clearly highlights the dietary benefits of the range.

We used a combination of typographic and graphic elements for an upbeat, urban feel that adds a confident and relaxed dimension to the existing Planet Organic branding. Watch this space for further applications of the design onto bags, napkins and more, as well as an extension into other foods later this year.

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