Ikea, making TV's? It doesn't make sense. Except it does: because Ikea have cleverly recognised the problem with TVs today. Its not about screen size, HD, 3D, smart or being able to download apps. It's the fact that most TV's today are bloated, oversized, badly designed monsters, which when combined with the plethora of boxes we now attach to them and all the associated cables that involves means our living rooms all have a proverbial (televisual) elephant in the corner.
Being a furniture maker and renowned for design, Ikea have identified this problem and produced a cleverly Swedish solution to it. A TV that doesn't compete on tech smartness and which doesn't compete with the rest of your living room. Instead, we can now consider it part of the furniture. It's very clever, and it will be interesting to see if it takes off. And if it comes in flatpack. Nik