tag:blogger.com,1999:blog-53180989743261756612024-02-19T23:58:35.087+00:00wonderlandwpaaerobilityhttp://www.blogger.com/profile/09856567866414106082noreply@blogger.comBlogger129125tag:blogger.com,1999:blog-5318098974326175661.post-80615851384727579612015-05-06T17:08:00.000+01:002015-05-06T17:08:49.609+01:00<br />
<h3>
</h3>
<h3 style="font-weight: normal;">
<b>The London Coffee Festival 2015. Branding v. stand out</b></h3>
<div style="font-weight: normal; font: normal normal normal 12px/normal Helvetica; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; min-height: 14px;">
<br /></div>
<h4>
Do coffee brands need some decaf?<br /><span class="Apple-style-span" style="font-weight: normal;"><br /></span></h4>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPX6OO8w0xN62rbZqlOs1h2hXHOyKp8WElbMBb36v5cf6si6r6KBDL_PsTYlRUrlW-yz6ZmlzhxHrQMp5x-WWHUs85o9U_r9cQOFqcNGHsNlBpQUetHuOlzJ3zm61-8yk03La9lFISQlQ/s1600/04.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPX6OO8w0xN62rbZqlOs1h2hXHOyKp8WElbMBb36v5cf6si6r6KBDL_PsTYlRUrlW-yz6ZmlzhxHrQMp5x-WWHUs85o9U_r9cQOFqcNGHsNlBpQUetHuOlzJ3zm61-8yk03La9lFISQlQ/s1600/04.png" height="516" width="640" /></a></div>
<h4>
<span class="Apple-style-span" style="font-weight: normal;">The London Coffee Festival at the Old Truman Brewery is this year’s showcase for Café Society as it is now - young, brash, eager, knowing and clever. </span><br /><span class="Apple-style-span" style="font-weight: normal;">There can’t be many retail arenas that have succeeded in combining taste, ethics, skilful preparation and global responsibility into one very singular activity - making and drinking coffee.</span></h4>
<h4>
<br /><span class="Apple-style-span" style="font-weight: normal;">Every new trend was on show and amplified to the max. Cold brew, cold press, flake, powders, micro, macro, café chain, including not for profit brand “Charity” and most defiantly for profit café chain Starbucks.</span></h4>
<h4>
<br /><span class="Apple-style-span" style="font-weight: normal;">As with all trade shows the newness and vitality can be overwhelming. And sure enough I found that after the first thirty minutes everything started to mash up into one brand look. Lots of hessian, stencil lettering, ever-so-clever whimsical names, visual gymnastics with once ethnic decorative arts and the ‘on your sleeve’ promotion of fair trade.</span></h4>
<h4>
<br /><span class="Apple-style-span" style="font-weight: normal;">However, tucked in the corner and looking somewhat out of place I was pleased to see a coffee brand that had clearly decided to be itself and demonstrate it could deliver a vision of coffee and café with a refreshing single-mindedness. </span><br /><span class="Apple-style-span" style="font-weight: normal;">No nod here to faux ethnic craft or overstated claims on trading ethics.</span><br /><span class="Apple-style-span" style="font-weight: normal;"><br /></span></h4>
<h4>
Alt Wien<br /><span class="Apple-style-span" style="font-weight: normal;">The name means “Old Vienna” and like Starbucks is a coffee brand that has grown out of a café experience. </span><br /><span class="Apple-style-span" style="font-weight: normal;"><br /></span></h4>
<h4>
<span class="Apple-style-span" style="font-weight: normal;">The proud crisp branding instantly evokes the heritage and tradition of Viennese coffee houses. Where great coffee taste and stylish settings originated. Coffee as affordable luxury and time out of a hectic day.</span></h4>
<h4>
<br /><span class="Apple-style-span" style="font-weight: normal;">It would have been easy for Alt Wien to be lazy and fall back into tradition - become a café museum - but instead the brand, while oozing heritage, still looks contemporary and fresh.</span></h4>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0UE670wzTLKs4TUMOxjkQM40ZknX6SAUKN7mTi8iTGitS1CpkXi3-g3qdGSaANOZbW1YENnYCpBGK3m4qDf-2KjWEvhJG6qVBEx-syxTn_lE5UynAhju1akcAOlo32IE9DDz3Ci58SOQ/s1600/01.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0UE670wzTLKs4TUMOxjkQM40ZknX6SAUKN7mTi8iTGitS1CpkXi3-g3qdGSaANOZbW1YENnYCpBGK3m4qDf-2KjWEvhJG6qVBEx-syxTn_lE5UynAhju1akcAOlo32IE9DDz3Ci58SOQ/s1600/01.png" height="516" width="640" /><span class="Apple-style-span" style="-webkit-text-decorations-in-effect: none; color: black;"></span></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWkT4xqt10d5ITgRxiYgjp76pbMOxMS-a2or80ZMJ54jHpz05rgV_haYHsZuiG_5qJrwk92npO2KcPdEFIh-uwLTuQ2vOlxhscW0X_LlUZO3PWHpZ6hLVhqpl3xl1ekvRmEfXdVmA0V0M/s1600/02.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWkT4xqt10d5ITgRxiYgjp76pbMOxMS-a2or80ZMJ54jHpz05rgV_haYHsZuiG_5qJrwk92npO2KcPdEFIh-uwLTuQ2vOlxhscW0X_LlUZO3PWHpZ6hLVhqpl3xl1ekvRmEfXdVmA0V0M/s1600/02.png" height="516" width="640" /></a></div>
<h4>
<br /><span class="Apple-style-span" style="font-weight: normal;">The Alt Wien Stand also stood out at LCF - no hessian or stencils in sight!</span><br /><span class="Apple-style-span" style="font-weight: normal;">Instead they captured the mood music perfectly with playful random images juxtaposed against the tight and determined branding.</span></h4>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEir7OybekOfps3kQ3YbCZRaUQ-A9F-dorPqQNsiTBHYJyF-zKQf5l2YZ4ZwkEvcUaSsUHIIAKKzMJ7WaoPZfSmgYEWViuE9UeW5k-Zn6-bWWn5KnHKxyKb-JuvSBR9eAEwDhC06W5QRSAE/s1600/03.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEir7OybekOfps3kQ3YbCZRaUQ-A9F-dorPqQNsiTBHYJyF-zKQf5l2YZ4ZwkEvcUaSsUHIIAKKzMJ7WaoPZfSmgYEWViuE9UeW5k-Zn6-bWWn5KnHKxyKb-JuvSBR9eAEwDhC06W5QRSAE/s1600/03.png" height="516" width="640" /></a></div>
<h4>
<br /><span class="Apple-style-span" style="font-weight: normal;">http://www.altwien.at</span></h4>
<h4>
<br /><span class="Apple-style-span" style="font-weight: normal;">Note to self - next trade show, spend more time looking in the corners!</span></h4>
wonderlandhttp://www.blogger.com/profile/08752924004121335617noreply@blogger.com0tag:blogger.com,1999:blog-5318098974326175661.post-29708790184091574202014-09-24T17:02:00.001+01:002014-09-25T15:45:07.875+01:00licence to kill?Have you seen the Homepride cooking sauces ad yet? If not,
take a look. It uses the iconic Fred character - 50 this year don’t you know?!
As I remember Fred he was a charming, helpful, friendly chap that knew his
grades of flour. And, voiced in ads by the homely sounding Richard Briers (sadly no longer with us)... now that tells you
something about his character.
<br />
<br />
<iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/qBfzqk5EsWE" width="560"></iframe>
<br />
<br />
So, back to the ad that aired for the first time over the
weekend. It shows a giant Fred - not the small iconic character that we all
remember - helping Mum in the kitchen to add a bit of cook in sauce excitement
to dishes for the family to enjoy. Nothing particularly wrong with that -
except for the fact he’s so huge and a bit wobbly on his feet.
<br />
<br />
The real trouble comes at the end, when Dad
discovers that Fred is taking that excitement a little too far. He is seen in
the bathroom with Mum in the bath, readying himself to scrub her back.
Now, whilst I think the idea is somewhat tacky (and a little
pervy), I can see it might give way to a Carry On style of humour.
<br />
<br />
But the problem is this: for the past 18 months we’ve been
using social media (<a href="http://www.facebook.com/homeprideflour" target="_blank">Facebook</a> & <a href="http://www.twitter.com/homeprideflour" target="_blank">Twitter</a>) to nurture Homepride Flour and its Fred
character into that charming, helpful, knowledgeable and lovable being that we
want to project for the brand - licensed to Kerry Foods and not strictly
owned outright by Premier Foods, who owns Homepride cooking sauce.
<br />
<br />
So, having nurtured Fred and his character to promote
Homepride Flour, we now have the cooking sauces side of the business building a
character that has quite a different take on charm and lovability. And particularly with heritage brands that have been off the
radar for a few years, they still have emotional values attached. So it’s vital
that they are understood and re-presented to a modern audience in a way that
retains integrity.
<br />
<br />
To me, the take on Fred from the sauces side has dangerously ignored
what Fred has always stood for and his personality. And all for a cheap laugh.
wonderlandhttp://www.blogger.com/profile/08752924004121335617noreply@blogger.com0tag:blogger.com,1999:blog-5318098974326175661.post-90377792464543474852014-04-11T11:37:00.000+01:002014-04-11T11:37:02.969+01:00perky<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisLhLAtrGYOGo_uU0RXMI2ioe-6jOgp9oPxKV9f4Cjdc_74d9I-2b6lOiWEzmkvHIkiilE-N9AOIADzhEtyUGY3zToOaZnSPiIAYYfy9eW-nMqXEEjlZWV8GKROlQTujO1TibFi60dl7E/s1600/Perk+Up.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisLhLAtrGYOGo_uU0RXMI2ioe-6jOgp9oPxKV9f4Cjdc_74d9I-2b6lOiWEzmkvHIkiilE-N9AOIADzhEtyUGY3zToOaZnSPiIAYYfy9eW-nMqXEEjlZWV8GKROlQTujO1TibFi60dl7E/s1600/Perk+Up.jpg" /></a></div>
<div style="text-align: left;">
<br /></div>
<div style="text-align: left;">
Look out for our latest launch to hit the shelves - Percol's Perk Up! The two-strong range of luxury coffees have added guarana for a natural lift, which our packaging reflects with an explosion of colour...</div>
<br />
<br />wonderlandhttp://www.blogger.com/profile/08752924004121335617noreply@blogger.com0tag:blogger.com,1999:blog-5318098974326175661.post-24125849649929998852014-04-04T17:22:00.000+01:002014-04-04T17:23:31.941+01:00flashback fridayWe've just come across <a href="http://www.dailymail.co.uk/news/article-2593417/Larder-time-forgot-Cupboard-Hove-opened-1970s-laden-dated-treats-vintage-packaging.html" target="_blank">this great article</a> about a locked cupboard that was forgotten for 40 years, and when it was finally opened recently it revealed a fantastic look straight into FMCG packaging's illustrious past... an accidental museum of brands!<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-U63u6vB-G3cv8aiNqiEIecv6j6pYfDoEBTSmr4jdDN6VMUWwtHoCYFyTlcKZiEpaQC3rxw1hjB_mCnMIzo77KDnYVDDrqyWt51QJ2yHPyrFKty3j76klaivZGtZx0pabwtRUER4_ipM/s1600/1970packaging.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-U63u6vB-G3cv8aiNqiEIecv6j6pYfDoEBTSmr4jdDN6VMUWwtHoCYFyTlcKZiEpaQC3rxw1hjB_mCnMIzo77KDnYVDDrqyWt51QJ2yHPyrFKty3j76klaivZGtZx0pabwtRUER4_ipM/s1600/1970packaging.jpg" /></a></div>
<br />wonderlandhttp://www.blogger.com/profile/08752924004121335617noreply@blogger.com0tag:blogger.com,1999:blog-5318098974326175661.post-83809967056557438342014-03-06T11:06:00.000+00:002014-03-06T11:06:05.552+00:00skylightsWe recently put together a microsite for our client <a href="http://aerobility.com/" target="_blank">Aerobility</a>, to promote a chartered flight that would let passengers see the Northern Lights from the air.<br />
<br />
Aerobility gives disabled people the chance to fly, and the Aurora flight (from Gatwick to the Shetland Islands) was a fantastic idea to raise money in a spectacular way. The flight was last weekend, and 74 people - including presenters from the BBC's The Sky At Night - were on board. <a href="http://www.telegraph.co.uk/travel/destinations/europe/uk/10673444/Northern-Lights-seen-from-a-plane-over-Shetland-Isles.html" target="_blank">Here's some press coverage</a> and you can see the atmospheric microsite at <a href="http://aerobility.com/aurora">aerobility.com/aurora</a>.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNAw8wds7Dq1NnChlwJuCx-CbNyK-ajdKBDLw5aamCPHme0PCsoQitdnzh0nvwMvv3Iq6tl7n89yzjOVfRVn8o_lzdcLc-N0eAbymAmv9VNNQer5-LqscV5vQ96Pyfkv95pi0VmYexRbI/s1600/Aurora.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNAw8wds7Dq1NnChlwJuCx-CbNyK-ajdKBDLw5aamCPHme0PCsoQitdnzh0nvwMvv3Iq6tl7n89yzjOVfRVn8o_lzdcLc-N0eAbymAmv9VNNQer5-LqscV5vQ96Pyfkv95pi0VmYexRbI/s1600/Aurora.jpg" /></a></div>
wonderlandhttp://www.blogger.com/profile/08752924004121335617noreply@blogger.com0tag:blogger.com,1999:blog-5318098974326175661.post-46756942767042967712014-02-26T16:50:00.002+00:002014-02-26T17:01:27.699+00:00flip flopIf - like some of us in the studio - you're less of a hit in the kitchen but still want to get involved in Pancake Day this year, then look out for our newly redesigned Green's Pancake Mixes, in all good convenience stores now!<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTcIDHbWrgWVSCezmxz-nABApkJWDRWiod0nYZzsGdSPj99JA8CqPU1orWJ8j0PdInZ3xxStPxUzP8LePxGdMlCfdagv7Q9ZyNQevqZdBy8CmqGLoz3hIKWkMVHAxIViTLD150rzThNi4/s1600/Greens+pancakes.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTcIDHbWrgWVSCezmxz-nABApkJWDRWiod0nYZzsGdSPj99JA8CqPU1orWJ8j0PdInZ3xxStPxUzP8LePxGdMlCfdagv7Q9ZyNQevqZdBy8CmqGLoz3hIKWkMVHAxIViTLD150rzThNi4/s1600/Greens+pancakes.jpg" /></a></div>
wonderlandhttp://www.blogger.com/profile/08752924004121335617noreply@blogger.com0tag:blogger.com,1999:blog-5318098974326175661.post-67888996232165734342014-02-24T16:55:00.001+00:002014-02-24T17:13:46.138+00:00introducing...<br />
... our new Junior Designer, Lun Yau.<br />
<br />
Lun studied Graphic Design at Nottingham Trent University and this is his first job in design - when we saw how talented he is we got in there quickly!<br />
<br />
Lun cites <a href="http://designmuseum.org/design/dieter-rams" target="_blank">Dieter Rams</a> - with his "less is more" ethic - as his biggest inspiration in the design world.<br />
<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiR8lqnfLd_le-2BV2nhODEXvbaLtmO67Q-dFDNFjIi9Ba0JYVeX4GdFI5vAULcz1oeKws4oizv-FhRIOLW9tC-XCxK0U4v7U-8zGGH9BVbYLT2iPSGy7UwkvljG_T6JqFJ_GUcvG1mdUU/s1600/Lyles+Limited+Editions.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiR8lqnfLd_le-2BV2nhODEXvbaLtmO67Q-dFDNFjIi9Ba0JYVeX4GdFI5vAULcz1oeKws4oizv-FhRIOLW9tC-XCxK0U4v7U-8zGGH9BVbYLT2iPSGy7UwkvljG_T6JqFJ_GUcvG1mdUU/s1600/Lyles+Limited+Editions.jpg" /></a>As well as branding, print and packaging, Lun's also into digital design - websites & apps - which will definitely make him an asset in the studio.<br />
<br />
The one item of packaging he wishes he'd designed is the Lyle's Golden Syrup tin, along with the special editions by Design Bridge (although as a child of the 1990s he's over 100 years too late for the former!).<br />
<br />
And besides design, he cycles, loves films and computer games, travels, explores... and makes delicious coffee (which we can now attest to)!<br />
<br />
That's all for now, but no doubt you'll be hearing more from Lun in the future.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKjFXASB9s4D-DUWh-YCOBS1JLlzM44K7maKIyQa9p7X9KWz4EVfnynHoSHhFlfZxs9VKpJltLqftpTJYNzMt7pc3QZInfTuWU1aHnRVH9fqHCNSn6aETz1cDwfjgpTQuhmnDVI4TtAok/s1600/Lun+Yau.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKjFXASB9s4D-DUWh-YCOBS1JLlzM44K7maKIyQa9p7X9KWz4EVfnynHoSHhFlfZxs9VKpJltLqftpTJYNzMt7pc3QZInfTuWU1aHnRVH9fqHCNSn6aETz1cDwfjgpTQuhmnDVI4TtAok/s1600/Lun+Yau.jpg" /></a></div>
wonderlandhttp://www.blogger.com/profile/08752924004121335617noreply@blogger.com0tag:blogger.com,1999:blog-5318098974326175661.post-37246602141931226952014-02-07T15:20:00.001+00:002014-02-07T15:20:29.463+00:00dough raisingAt the end of last year we were involved in the <a href="http://www.wallaceandgromitfoundation.org/help-our-charity/big-bake/" target="_blank">Wallace & Gromit Children's Charity's</a> BIG Bake, through our client <a href="http://homeprideflour.co.uk/" target="_blank">Homepride Flour</a>. Homepride was supporting the event, which asked people around the UK to put on bake sales during BIG Bake week (2nd-8th December 2013). The money raised would help improve the quality of life of sick children and their
families in local hospitals and hospices across the country. <br />
<br />
It's such a fantastic cause, and we were very pleased to be part of it. We've just heard that in total a fantastic 189,000 people took part, and £50,000 was raised!<br />
<br />
For us, the BIG Bake was also a great chance to get Homepride Flour's new social media presence up and running, and indeed flourishing. Watch this space for more plans in 2014 as Homepride's Fred celebrates his 50th!<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisnXwgFpdYFq0Gaicde6fnGLw8m3OvGIVbxPil6jegZpPvJDZAbAdcJ-Yo1_iTXG596V1OSwG-8APWmmNRaBGPQFGdwvOAIboOUXnVlKsGucolu1cIrJd-IuMKKhfwOptXW4wUZlGJggQ/s1600/BIG+Bake.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisnXwgFpdYFq0Gaicde6fnGLw8m3OvGIVbxPil6jegZpPvJDZAbAdcJ-Yo1_iTXG596V1OSwG-8APWmmNRaBGPQFGdwvOAIboOUXnVlKsGucolu1cIrJd-IuMKKhfwOptXW4wUZlGJggQ/s1600/BIG+Bake.jpg" /></a></div>
<br />wonderlandhttp://www.blogger.com/profile/08752924004121335617noreply@blogger.com0tag:blogger.com,1999:blog-5318098974326175661.post-59988983174082589952013-12-02T15:59:00.000+00:002013-12-02T15:59:03.061+00:00thumbs up<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2WMWuS4Y7w5VQnyNBqUQRrB7xxIrikf2_50FMwgaoTYuL_QnccKedrkga5jtI4OGimFvF0FO8IFO8edUcUXVpncyMsL9JaWUPMyamyFnzwKqw7GFljd8t_Q5ZkHCTJZ9YZWwDn1mmmO0/s1600/Percol+Peter+Andre+600.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2WMWuS4Y7w5VQnyNBqUQRrB7xxIrikf2_50FMwgaoTYuL_QnccKedrkga5jtI4OGimFvF0FO8IFO8edUcUXVpncyMsL9JaWUPMyamyFnzwKqw7GFljd8t_Q5ZkHCTJZ9YZWwDn1mmmO0/s1600/Percol+Peter+Andre+600.jpg" /></a></div>
<div style="text-align: center;">
We're very pleased to see Peter Andre giving <a href="http://www.percol.co.uk/fusion.html" target="_blank">Percol Fusion</a> the thumbs up!</div>
wonderlandhttp://www.blogger.com/profile/08752924004121335617noreply@blogger.com0tag:blogger.com,1999:blog-5318098974326175661.post-21358493224825638022013-11-21T16:08:00.003+00:002013-12-02T15:59:38.359+00:00have you seen this man?Homepride’s Flour Grader Fred has been sighted on Facebook and Twitter recently… doing the rounds promoting both the new Homepride Flour packs (designed by yours truly)and the Wallace & Gromit Children’s Foundation’s BIGBake fundraising event (of which Homepride Flour is a supporter).<br />
<br />
<div style="text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlvKEzTOk6nrei-F2-Y5s7rvpvedie0qehVVnsxhH1piANidARSerBUZpHmkufq8fL09iWcT-6TuiII0QAPU0fPwx3LKy80a7rIM0zHqIMgGHL0fY1wolGW9V92CTw5mnHKk3iB3Tt03c/s1600/Homepride+before+and+after+600px.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlvKEzTOk6nrei-F2-Y5s7rvpvedie0qehVVnsxhH1piANidARSerBUZpHmkufq8fL09iWcT-6TuiII0QAPU0fPwx3LKy80a7rIM0zHqIMgGHL0fY1wolGW9V92CTw5mnHKk3iB3Tt03c/s1600/Homepride+before+and+after+600px.jpg" /></a><span style="color: #e69138; font-size: large;">after and before</span></div>
wonderlandhttp://www.blogger.com/profile/08752924004121335617noreply@blogger.com0tag:blogger.com,1999:blog-5318098974326175661.post-12755278818841793802013-11-11T16:26:00.001+00:002013-11-11T16:26:41.224+00:00whip it!And the next project that has recently come to fruition is... Orley Whip. Although the name might not be familiar, it's an iconic cream/dessert topping brand in its South African homeland. The two-strong range has been modernised and brought bang up to date, initiated by a move from a messy individual sachet format to a much more convenient pouring bottle.<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQp3rUg8LEwyBVeZ7nU2PPtoAVYFXudIgSUIxAwT8NKQ2guIWUvFLeJYdPMtCZAXv5FA-lb4ygvmuCz3Z-8FFilXNQMGtIaK3R9hRsfF2rhvoaV0Xwe9V1MCu7i0AvWox7ro-cinJw2pY/s1600/Orley+Whip+600px.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQp3rUg8LEwyBVeZ7nU2PPtoAVYFXudIgSUIxAwT8NKQ2guIWUvFLeJYdPMtCZAXv5FA-lb4ygvmuCz3Z-8FFilXNQMGtIaK3R9hRsfF2rhvoaV0Xwe9V1MCu7i0AvWox7ro-cinJw2pY/s1600/Orley+Whip+600px.jpg" /></a></div>
Orley has also made a foray into the foodservice market, with the use of an on pack endorsement from Kerrymaid. Cream of the crop eh?!<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZ8xO2dJFzK4TL2WfjW4KK7G0oQ-PnDJjeClpBONhuBQQHCzpJjxcct46f0UaBHmKuO4XD1UiPpz4odo1p8oi9fUZNlrZwzyui1b5GxdlrsUXawFkKHnVOK6OZn3j-b0pHf82BbjoKYi0/s1600/Orley+Whip+1l+250px.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZ8xO2dJFzK4TL2WfjW4KK7G0oQ-PnDJjeClpBONhuBQQHCzpJjxcct46f0UaBHmKuO4XD1UiPpz4odo1p8oi9fUZNlrZwzyui1b5GxdlrsUXawFkKHnVOK6OZn3j-b0pHf82BbjoKYi0/s1600/Orley+Whip+1l+250px.jpg" /></a></div>
wonderlandhttp://www.blogger.com/profile/08752924004121335617noreply@blogger.com0tag:blogger.com,1999:blog-5318098974326175661.post-32465362611790215922013-10-03T16:42:00.000+01:002013-10-03T16:42:02.274+01:00arabian delightsApologies for the radio silence over the summer. But, we've been hard at work on lots of projects that are now coming to fruition.<br />
<br />
First up is <a href="http://www.bis-bas.co.uk/" target="_blank">Bis*Bas</a>, a new range of very delicious Middle Eastern sauces. They can be used in any number of ways, as cooking sauces, dips, relishes, straight from the jar on a spoon...<br />
<br />
They're made by the lovely sisters-in-law Muna and Muna (cook and entrepreneur respectively), inspired by authentic recipes that have passed down through generations. We heartily recommend that you look out for the distinctive jars, they're a great way to pep up any meal. Yum!<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6SB4PyHP_rLlQ1uDcYbOhliyTMjWUeTbuAQ9OP34Nz4VznzGY0Ltu9B76fknPvQ6o_DmSyGZsS6S9tL2QM-G_lvHv5U8ZJBtlx7HDycNa0z9DgzYwScdcmWa62aN0SWwDuqgjZ6g8Z60/s1600/BisBas+600px.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6SB4PyHP_rLlQ1uDcYbOhliyTMjWUeTbuAQ9OP34Nz4VznzGY0Ltu9B76fknPvQ6o_DmSyGZsS6S9tL2QM-G_lvHv5U8ZJBtlx7HDycNa0z9DgzYwScdcmWa62aN0SWwDuqgjZ6g8Z60/s1600/BisBas+600px.jpg" /></a></div>
wonderlandhttp://www.blogger.com/profile/08752924004121335617noreply@blogger.com0tag:blogger.com,1999:blog-5318098974326175661.post-26380455907827950412013-06-13T16:14:00.000+01:002013-06-13T16:14:01.314+01:00splashing out<br />
We recently designed the promotional graphics for A Bigger Splash - an event held in London by the <a href="http://www.scc.org.uk/" target="_blank">Swedish Chamber of Commerce UK</a> (SCC).<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5D8h6VRBqlKJuLcoolOzKPq7Td5H5RN8jXsJm7fT_wfxpj7X0RGawWynQa5qQQwBhELuY_BadGzEnnsOcf-l1QeYa2gm_FOuCUr_pHUSyYxozg_4GracYCQ08LiQLAMaFTpZd_jCz6WU/s1600/SCC+bigger+splash+photo.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5D8h6VRBqlKJuLcoolOzKPq7Td5H5RN8jXsJm7fT_wfxpj7X0RGawWynQa5qQQwBhELuY_BadGzEnnsOcf-l1QeYa2gm_FOuCUr_pHUSyYxozg_4GracYCQ08LiQLAMaFTpZd_jCz6WU/s320/SCC+bigger+splash+photo.jpg" width="320" /></a></div>
The event was organised by the Young Professionals at SCC and took the format of a question and answer forum. For me, the common theme was the singular passion and drive each of entrepreneurs possessed, and their ability to spring back from all the knock backs and upsets they experienced. This emphasised the fact that there is no short cut to being successful as an entrepreneur (contrary to the impression given on reality TV).<br />
<br />
The keynote speakers came from a wide spectrum of business activity - from selling clothes and homewares to a global market (<a href="http://www.lexingtoncompany.com/">http://www.lexingtoncompany.com/</a>) through to developing an app for streaming live video from a smart phone (<a href="http://bambuser.com/">http://bambuser.com/</a>).<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5JBvDmOJWBbTbETn0gQqjOXmW4474CXj3Ia2cs1p4Wu5jxv0oXbiWimJpPH9L6j-gR0xQL1DXXH-aXi1pd5rjdynLMVoOHsVtnWSZvllXWl4bIdSjzom2x-dBrRu8fR1Pli5QvZogrog/s1600/SCC_Hatch_A5_invite_FINAL_Page_1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5JBvDmOJWBbTbETn0gQqjOXmW4474CXj3Ia2cs1p4Wu5jxv0oXbiWimJpPH9L6j-gR0xQL1DXXH-aXi1pd5rjdynLMVoOHsVtnWSZvllXWl4bIdSjzom2x-dBrRu8fR1Pli5QvZogrog/s1600/SCC_Hatch_A5_invite_FINAL_Page_1.jpg" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_1_Ls8_vjumjk9Nsdpkd2WWegc_UivQt74PFxzHSOL7fvDNdpIUl7uRC2aXh-n72UO3G3AkoA7S8UfLIles3eXhNtHfpN3q0dt94qyiognBXRv2TPzi1qRrmHV6z-mbtgR0yL17vF1nA/s1600/SCC_Hatch_A5_invite_FINAL_Page_2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_1_Ls8_vjumjk9Nsdpkd2WWegc_UivQt74PFxzHSOL7fvDNdpIUl7uRC2aXh-n72UO3G3AkoA7S8UfLIles3eXhNtHfpN3q0dt94qyiognBXRv2TPzi1qRrmHV6z-mbtgR0yL17vF1nA/s1600/SCC_Hatch_A5_invite_FINAL_Page_2.jpg" /></a></div>
wonderlandhttp://www.blogger.com/profile/08752924004121335617noreply@blogger.com0tag:blogger.com,1999:blog-5318098974326175661.post-33539086895385726642013-05-29T14:56:00.003+01:002013-05-29T14:59:49.552+01:00splash screen<div class="separator" style="clear: both; text-align: left;">
Watch out for the new - and first ever - Brecon Carreg water TV ad, coming to a small screen near you (as reported in The Grocer this week): </div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4n-Jrx6psdx00MiQFQbhN-FTUaaVwqTS_-mLMmeWMw_9sYj0_jQQZ-iq7vu_91lHINtLDirhRZg1qfcYkObWC5jiqBl__xogVm6ZOMOkC9gwEXtK59ZgqpkgyaROqT5D9zFaU1iroCG4/s1600/Brecon-Carreg-Grocer-25.05.13.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4n-Jrx6psdx00MiQFQbhN-FTUaaVwqTS_-mLMmeWMw_9sYj0_jQQZ-iq7vu_91lHINtLDirhRZg1qfcYkObWC5jiqBl__xogVm6ZOMOkC9gwEXtK59ZgqpkgyaROqT5D9zFaU1iroCG4/s1600/Brecon-Carreg-Grocer-25.05.13.jpg" /></a></div>
wonderlandhttp://www.blogger.com/profile/08752924004121335617noreply@blogger.com0tag:blogger.com,1999:blog-5318098974326175661.post-81414740257381483662013-05-16T10:53:00.000+01:002013-05-16T10:54:27.004+01:00five golden rules in foodservice branding and packagingTraditionally, brand designers have shied away from working with foodservice brands because there hasn't been the scope to do anything creative.<br />
<br />
This isn’t helped by foodservice brand owners that pay little attention to their packs’ branding and design. They tend to want to keep their brands nice and functional. And you just need to look at well known, great quality products from the likes of Pritchitts, Bladen and Meadowland in the dairy category to appreciate the power of function.<br />
<br />
This is quite understandable, as it’s the product quality that is of the utmost importance. For many products, if it came in a white bag or bottle with the product name printed on the front in Arial, professional chefs would still choose the tried and tested, no matter what the packaging looked like. Quite right too if the product does the job.<br />
<br />
But the influence of brands in foodservice IS changing. Of course, many household brands have been part of the foodservice landscape for a long while. Ambrosia, Knorr, Heinz and McCain are examples of brands that cross the divides of both retail and foodservice. But for those brands that put themselves firmly in foodservice, there’s a sense that a more functional approach to branding is a more acceptable one.<br />
<br />
But, as I said, the influence of brands is changing. There are lots more variables now. There’s price - naturally. But taste, performance and availability are also hugely important too. And, of course, there are more good quality products to choose from, which means the tried and trusted ones are not perhaps the automatic choices they once were.<br />
<br />
Our recent work with Kerrymaid and its range of dairy ingredients made us question a few of the givens. According to research by the respected Cambridge Direction Group, Kerrymaid was an ‘invisible brand’. It had low impact, little recall and often was mistaken for Kerrygold. Yet the quality and performance of its products were second to none.<br />
<br />
Having been tasked to develop the Kerrymaid branding, we questioned just how functional the brand should be on pack and across it marketing communications. It was important that the brand should get noticed, have some appeal yet could present itself as a serious player in foodservice.<br />
<br />
Give the brand some emotional appeal, we said. Give it some distinctiveness. Give it some branding! But be clear about each product’s benefits and how it will perform. Cambridge Direction undertook some research and after an anxious wait came back with a green light from professional caterers to develop it and apply to packaging, its trade press advertising and sales collateral.<br />
<br />
So what have we learned? Well, I see it as five golden rules to ensure that the right balance is struck between having brand appeal and maintaining that professional credibility in foodservice – whatever the category: <br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiInMMYJfLllP_KDHABgiDIx0irBUAhex9IWyb-NFNelUE4a7BZO5e5G6kAP6xEJFaBxoM902m4X2RaGrNC8zjc9LW-GUfAEuzHXv0vF0o4fp3bjRLhuGwQn7N6Cg0G_NiH3uXc0FtamKY/s1600/Kerrymaid+five+points.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiInMMYJfLllP_KDHABgiDIx0irBUAhex9IWyb-NFNelUE4a7BZO5e5G6kAP6xEJFaBxoM902m4X2RaGrNC8zjc9LW-GUfAEuzHXv0vF0o4fp3bjRLhuGwQn7N6Cg0G_NiH3uXc0FtamKY/s1600/Kerrymaid+five+points.png" /> </a></div>
<div class="separator" style="clear: both; text-align: left;">
The new Kerrymaid range: </div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3U17iS2SW4vW17G94w0NiGEOIH403FRxkSMg8ZoqZ3-L1DgRLzlvzZMmBtRGHamefixYpCjlp9A9bR9Ji8mxovdKrvWTlALQlBpE2593Rcn3e8OB5rhweW5rWybqr0Obxi-m0jDbd3Bs/s1600/KMFS_Range.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3U17iS2SW4vW17G94w0NiGEOIH403FRxkSMg8ZoqZ3-L1DgRLzlvzZMmBtRGHamefixYpCjlp9A9bR9Ji8mxovdKrvWTlALQlBpE2593Rcn3e8OB5rhweW5rWybqr0Obxi-m0jDbd3Bs/s1600/KMFS_Range.jpg" /></a></div>
wonderlandhttp://www.blogger.com/profile/08752924004121335617noreply@blogger.com0tag:blogger.com,1999:blog-5318098974326175661.post-65874400199063768572013-05-03T12:28:00.001+01:002013-05-03T12:28:53.317+01:00brand new breconWe've recently redesigned the packaging for our bottled water client <a href="http://www.breconwater.co.uk/" target="_blank">Brecon Carreg</a>. The updated design takes inspiration from the small team that produce the water in the foothills of the Brecon Beacons - the heart of Wales. Nik came into the studio earlier this week with a proud grin, having unexpectedly spotted the multipacks in store (see below)!<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0m2TZm3CosluJ-wFH98_-x5jN31dp_lCzfXeVgZ2536eZ61tnLnzzy9deTqinmZAIUIZfggHJRCk7kv4nLBugHn9-cdzozCOp7ffDnqwLUZXMXWQtVulHLAZu1Ub02cvOq4k9QAz2ogs/s1600/Brecon-Carreg-visuals.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0m2TZm3CosluJ-wFH98_-x5jN31dp_lCzfXeVgZ2536eZ61tnLnzzy9deTqinmZAIUIZfggHJRCk7kv4nLBugHn9-cdzozCOp7ffDnqwLUZXMXWQtVulHLAZu1Ub02cvOq4k9QAz2ogs/s1600/Brecon-Carreg-visuals.jpg" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghnq9ZwwXCKTMCLwX0cL8Q1XdVukmkJr65-S9B71BuHYqaSY0nSQuwHC7myKjeUF54h6gSD7HnMpaPZpl4YGl-VGEuG64JVAMQfbAlw-T4LWbWjoRpqrDIljhDCItyjhBM44AEEW68SiQ/s1600/Brecon-Carreg-Waitrose.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghnq9ZwwXCKTMCLwX0cL8Q1XdVukmkJr65-S9B71BuHYqaSY0nSQuwHC7myKjeUF54h6gSD7HnMpaPZpl4YGl-VGEuG64JVAMQfbAlw-T4LWbWjoRpqrDIljhDCItyjhBM44AEEW68SiQ/s1600/Brecon-Carreg-Waitrose.jpg" /></a></div>
wonderlandhttp://www.blogger.com/profile/08752924004121335617noreply@blogger.com0tag:blogger.com,1999:blog-5318098974326175661.post-90074339707749605592013-03-25T17:25:00.000+00:002013-03-25T17:25:01.564+00:00french lettersI stumbled across this intriguing video which matches two of my favourite things - music and 1950s 'throwaway' lettering styles [says Peter]. The three piece band come from Marseille and are called Husbands. The promo video is by <a href="http://cauboyz.tumblr.com/" target="_blank">Cauboyz</a> (pronounced Cowboys), also from France, who say:<br />
"we are French/from Nancy<br />
we are a photographer<br />
and a graphic designer<br />
and we like doing music videos"<br />
<br />
I love their work:<br />
<iframe allowfullscreen="" frameborder="0" height="281" mozallowfullscreen="" src="http://player.vimeo.com/video/60371252" webkitallowfullscreen="" width="500"></iframe> <br />
<a href="http://vimeo.com/60371252">Husbands - "Dream"</a> from <a href="http://vimeo.com/cauboyz">Cauboyz</a> on <a href="http://vimeo.com/">Vimeo</a>.<br />
<br />
What's even more fascinating is the "how we did this video". How analogue and 'old skool' can you get?<br />
<iframe allowfullscreen="" frameborder="0" height="281" mozallowfullscreen="" src="http://player.vimeo.com/video/60369434" webkitallowfullscreen="" width="500"></iframe> <br />
<a href="http://vimeo.com/60369434">Making Of / Husbands - "Dream"</a> from <a href="http://vimeo.com/cauboyz">Cauboyz</a> on <a href="http://vimeo.com/">Vimeo</a>.wonderlandhttp://www.blogger.com/profile/08752924004121335617noreply@blogger.com0tag:blogger.com,1999:blog-5318098974326175661.post-34846972728555896952013-02-28T11:17:00.004+00:002013-02-28T11:18:12.921+00:00swedish link<div class="separator" style="clear: both; text-align: left;">
We've recently been doing some work with the <a href="http://www.scc.org.uk/" target="_blank">Swedish Chamber of Commerce for the UK</a>, publicising the events they run (for example their upcoming seminar <i>Generation Zero: The Future of Youth Unemployment</i>).</div>
<div class="separator" style="clear: both; text-align: left;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZorrUcUJt__ux9E40zKWvumPE5c_hN0ynWp3enWvedCjYLDDgXw4bGTg1aeCkiPx9VeDu5nPTiPzhIdhL6zsqDU0kx10r_g7V1wXIfkdnPpzPLPtVcmPB35L4D0EJ51L1DkGtK-YEwjs/s1600/Gen-Zero.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZorrUcUJt__ux9E40zKWvumPE5c_hN0ynWp3enWvedCjYLDDgXw4bGTg1aeCkiPx9VeDu5nPTiPzhIdhL6zsqDU0kx10r_g7V1wXIfkdnPpzPLPtVcmPB35L4D0EJ51L1DkGtK-YEwjs/s1600/Gen-Zero.jpg" /></a></div>
wonderlandhttp://www.blogger.com/profile/08752924004121335617noreply@blogger.com0tag:blogger.com,1999:blog-5318098974326175661.post-56681385960628741252013-01-16T16:35:00.001+00:002013-01-16T16:35:25.076+00:00new recruit<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH1n3Nqa9jDXEhl6PKSynaI2FloD-g_bxeLUWYlzLNVtFEr8qnJUocj9qm-GuC5Gzncw5Aa_W0hsyMpIplGZ9ixMWgXmpqbyVPA7qZuJRWPebT-tvJyh6mLStW9ZK9Xh6Ys-CRQDgXqGY/s1600/Teddy.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH1n3Nqa9jDXEhl6PKSynaI2FloD-g_bxeLUWYlzLNVtFEr8qnJUocj9qm-GuC5Gzncw5Aa_W0hsyMpIplGZ9ixMWgXmpqbyVPA7qZuJRWPebT-tvJyh6mLStW9ZK9Xh6Ys-CRQDgXqGY/s1600/Teddy.jpg" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
Today we've had a new freelancer in on trial - a highly skilled and super stylish Maltipoo called Teddy! No doubt we'll be welcoming him back soon.wonderlandhttp://www.blogger.com/profile/08752924004121335617noreply@blogger.com0tag:blogger.com,1999:blog-5318098974326175661.post-39676775442288098952012-12-18T10:49:00.002+00:002012-12-18T10:50:18.190+00:00Happy Christmas!<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi914pECpkNEKcSpOLzWm2EQpv07hmF6CN7SM6fEPdhBOzeQL2kX1Pf5e-Gb5eqc5nrs1MDWt_FZXbc07RsD4-NEc12WNUHqhojA_6t6ry7t2nI5Ro8mga_UFSIfVFtfVP05gH_mAA4HEE/s1600/xmas_gif_FINAL.gif" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi914pECpkNEKcSpOLzWm2EQpv07hmF6CN7SM6fEPdhBOzeQL2kX1Pf5e-Gb5eqc5nrs1MDWt_FZXbc07RsD4-NEc12WNUHqhojA_6t6ry7t2nI5Ro8mga_UFSIfVFtfVP05gH_mAA4HEE/s1600/xmas_gif_FINAL.gif" /></a></div>
wonderlandhttp://www.blogger.com/profile/08752924004121335617noreply@blogger.com0tag:blogger.com,1999:blog-5318098974326175661.post-69305559483345480862012-11-26T12:30:00.001+00:002012-11-26T16:17:36.076+00:004 weeks to go...... until Christmas!! And we're starting to feel festive - excitedly anticipating the delivery of our tree next Monday. Here are some <a href="http://www.seletti.com/pantone/pantone_xmas_ball.htm" target="_blank">very apt baubles</a> spotted by Nik:<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbQJJN5JfBUxz1vOS81nHj1JcAn-qkE3Abb7x3gVGJnqc2PvTByfw7sVHYaAcUIjs02mo6-YOom5Vb58_Z6mr4MmtYHPaAHBw9Y_4n3wmN0sn7zc4uuvv9TIGlkHd-aDBFjNFxMkPZnfw/s1600/pantone_baubles.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbQJJN5JfBUxz1vOS81nHj1JcAn-qkE3Abb7x3gVGJnqc2PvTByfw7sVHYaAcUIjs02mo6-YOom5Vb58_Z6mr4MmtYHPaAHBw9Y_4n3wmN0sn7zc4uuvv9TIGlkHd-aDBFjNFxMkPZnfw/s1600/pantone_baubles.jpg" /></a></div>
<br />wonderlandhttp://www.blogger.com/profile/08752924004121335617noreply@blogger.com0tag:blogger.com,1999:blog-5318098974326175661.post-58122537404407723312012-11-15T14:27:00.000+00:002012-11-15T14:27:32.255+00:00walk this wayI went to a brilliant exhibition at Somerset House a couple of weeks ago – <a href="http://www.somersethouse.org.uk/visual-arts/tim-walker-story-teller" target="_blank">Tim Walker: Story Teller</a>.<br />
I’d really recommend it to anyone interested in photography, fashion, design, fairytales or anything to do with creativity and imagination...<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbr4L7AbFgKsAp33V5H17xgCQSGo3vRnkVzOrIUK9p25RVt0xDsLNRdZKunT6WhdjJv7Q5xjx5kOcKqXtck6OD22Q7nNvhNQp5la7SjQjZcc_3y7HLCakvU_R8HMAoAwi36duJCRIPDNk/s1600/Tim-Walker.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbr4L7AbFgKsAp33V5H17xgCQSGo3vRnkVzOrIUK9p25RVt0xDsLNRdZKunT6WhdjJv7Q5xjx5kOcKqXtck6OD22Q7nNvhNQp5la7SjQjZcc_3y7HLCakvU_R8HMAoAwi36duJCRIPDNk/s1600/Tim-Walker.jpg" /></a></div>
<br />
As well as Walker's photographs and quotes on the walls, the rooms are all filled with props
from the photoshoots, creating a strange and beautiful experience that goes
beyond what many exhibitions achieve. In one room pieces of a replica spitfire seem
to come through the walls, and in another the sand dune from a photograph
continues on into the room, merging the two-dimensional with our
three-dimensional reality.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvVq1YEsZiRCpZnGm_FP0VxMve8PpOENZasmUWfoFz1WC2R5Cl24QIO4_qIusbBFPGbbvwNcha84v7rNKioIA1e62G7s-pRlRbXY5pGFoIciWvk8zZ4yN49T5O1FOIMNIxXSbOJ72RES8/s1600/Tim-Walker-spitfire.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvVq1YEsZiRCpZnGm_FP0VxMve8PpOENZasmUWfoFz1WC2R5Cl24QIO4_qIusbBFPGbbvwNcha84v7rNKioIA1e62G7s-pRlRbXY5pGFoIciWvk8zZ4yN49T5O1FOIMNIxXSbOJ72RES8/s1600/Tim-Walker-spitfire.jpg" /></a></div>
<br />
If that hasn't quite enticed you, it might help to know that the exhibition’s free (always a bonus), and you could always tie it in with a spin round the ice skating rink in the courtyard!
<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5uAqxup6Tj9gLSQD2Uw4EhXgF__bDIs_nYOd1w4KaWCC3uYjxAEfOUDH5nNQjStJVC75WKSeTRB-JMV0t7xbp5Oe76_x53QVayJC_If61W_wbXIl2Bir5-2-9Im0ufGapM5LQg7-fMpc/s1600/Tim-Walker-frames.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5uAqxup6Tj9gLSQD2Uw4EhXgF__bDIs_nYOd1w4KaWCC3uYjxAEfOUDH5nNQjStJVC75WKSeTRB-JMV0t7xbp5Oe76_x53QVayJC_If61W_wbXIl2Bir5-2-9Im0ufGapM5LQg7-fMpc/s1600/Tim-Walker-frames.jpg" /></a></div>
wonderlandhttp://www.blogger.com/profile/08752924004121335617noreply@blogger.com0tag:blogger.com,1999:blog-5318098974326175661.post-11647930969276884022012-09-05T17:11:00.000+01:002012-11-15T14:39:23.330+00:00flight plan<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.aerobility.com/"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZ-E7orQt8NCDa0pLWK0hIIU6ItOT0APCSrCPIFftKnLVpoL69PvLSwpMkTyhL3MpodA9U6nzPjx4bOfb00b-mhqA66AvL4Vk6JoJFdOzZjlNXraUJcJ9WBTo8PpKP60pSA8H5ua3DKP8/s1600/Aerobility.jpg" /></a></div>
<br />
We had a proud moment seeing our client Aerobility pull off a spectacular opening to the London Paralympics 2012.<br />
<br />
Congratulations to the Aerobility operations team - and of course to disabled ex-serviceman David Rawlins who flew the mission.<br />
<br />
<a href="http://www.aerobility.com/" target="_blank">See the footage on the aerobility home page. </a><br />
<br />
Aerobility is a UK charity that trains disabled people to become pilots.
We started working for them in 2010, helping with the step change from a successful group of enthusiasts to a more professional organisation able to offer more to a wider audience.<br />
<br />
Our creative team developed a new brand identity to match up to the ambitious fundraising strategies. We're still closely involved with Aerobility and currently working on two new fundraising initiatives.<br />
<br />
The upswing in interest coming from the participation London Paralympics 2012 has been phenomenal - we saw more web traffic in one night than we saw for the 9 months leading up to August 29th!<br />
<br />
UK charities are finding it tough going this year. But I feel the investment Aerobility made in branding will pay off this year with its successful fundraising initiatives.<br />
<br />
<i>Peter</i>wonderlandhttp://www.blogger.com/profile/08752924004121335617noreply@blogger.com0tag:blogger.com,1999:blog-5318098974326175661.post-57976219889412210242012-08-22T17:28:00.001+01:002012-11-15T14:39:37.524+00:00staff meeting<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUYiKZ5l9zJB0cvGZk5ZrTCnJ6BYLfsAcLslEQ8N8ppR_SJUjfFMuZYzpnzCh0tyCe3bCug5oa0R4aBdjxqEP1F4NGDGT_C2qWW5x7_NfYx_AMkn1VrvbGi7oGMCzDu85PNMn0GyiXWGo/s1600/NHS-logo-1.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUYiKZ5l9zJB0cvGZk5ZrTCnJ6BYLfsAcLslEQ8N8ppR_SJUjfFMuZYzpnzCh0tyCe3bCug5oa0R4aBdjxqEP1F4NGDGT_C2qWW5x7_NfYx_AMkn1VrvbGi7oGMCzDu85PNMn0GyiXWGo/s1600/NHS-logo-1.jpg" /></a></div>
As part of the identity and communications work that we are doing with a large London Healthcare NHS Trust, we have been out and about with the Communications Team
at various locations served by the Trust to share some ideas with staff (<i>writes Lawrence</i>).<br />
<br />
It has been a really interesting experience.<br />
<br />
There are two main observations that I wanted to share. Firstly, just how interested staff were in what we were doing. Everyone we spoke to was not only constructive in
their feedback but was very aware of the importance of having a single purpose
and identity behind which they could all unite. Much of what we shared was of a
visual nature. It’s easy and understandable to make subjective judgments about
‘pictures’. Some will often say they don’t like something but not really know
why. The responses we got were well informed and objective – often with
suggestions and feedback about how things could be improved.<br />
<br />
Secondly, how passionate everyone was about their organisation and the NHS. We spoke to a broad cross section of staff - clinical through to administrative - yet
the commitment was just as strong and united. And although many had some issues
with how things were, everyone’s loyalty and belief in the Trust and the NHS
was unmistakable. The NHS is going through some radical changes but it’s
refreshing that with all the problems that are often faced, they are being
confronted by staff hell bent on delivering fantastic healthcare.<br />
<br />
This exercise reiterated to us that you ignore sharp end staff at your peril – they not only give you important direction but also their support is vital. And that NHS
staff are totally engaged with their organisation and ready and willing to make
things work in order to protect this great institution of ours.wonderlandhttp://www.blogger.com/profile/08752924004121335617noreply@blogger.com0tag:blogger.com,1999:blog-5318098974326175661.post-57761447786585373112012-08-01T10:17:00.001+01:002012-11-15T14:39:50.229+00:00adventures in coffee<div class="separator" style="clear: both; text-align: left;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEju7gu3ZBQotxIHPQpdWmtIwKGBAaEH3A_sQKrEbRhkz-yf-tagII7dKm0XXt4TARw74vXwftmz4T3ySopgT65eILhmgxibOgidtbEXOYvoj65FsEPlc_JY5K6srvwNrPfAVqf5bdpUg1o/s1600/Percol+side.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEju7gu3ZBQotxIHPQpdWmtIwKGBAaEH3A_sQKrEbRhkz-yf-tagII7dKm0XXt4TARw74vXwftmz4T3ySopgT65eILhmgxibOgidtbEXOYvoj65FsEPlc_JY5K6srvwNrPfAVqf5bdpUg1o/s1600/Percol+side.jpg" /></a></div>
<div class="separator" style="clear: both; text-align: left;">
To help celebrate coffee brand Percol's 25th anniversary, we recently redesigned its ground coffee range (see pics), giving the packs the stand out on shelf they deserve.</div>
<div class="separator" style="clear: both; text-align: left;">
<br /></div>
<div class="separator" style="clear: both; text-align: left;">
The idea behind the brand is 'Adventures in Coffee' and we reckon the new packaging reflects this while clearly differentiating the wide range of variants...</div>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiO1VMZumKCNC5CneI9X1eL_frMHqeU91ETc7uIeYN26nKocS2jmV-cJeXE7zUyhu_ZB5cE87s41gVHfXWD-YUbXO4-bG4cghPkX4q56ez3GHz4xH_Ljqj6Rd0_BQz-ZfXkahsKNjaqzk/s1600/PERCOL+stack.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiO1VMZumKCNC5CneI9X1eL_frMHqeU91ETc7uIeYN26nKocS2jmV-cJeXE7zUyhu_ZB5cE87s41gVHfXWD-YUbXO4-bG4cghPkX4q56ez3GHz4xH_Ljqj6Rd0_BQz-ZfXkahsKNjaqzk/s1600/PERCOL+stack.jpg" /></a>wonderlandhttp://www.blogger.com/profile/08752924004121335617noreply@blogger.com0