A proud moment for wonderland, as our new identity and packaging for Kerry Foods' heartland brand Denny has just launched in Ireland.
The Denny range includes sausages, bacon, sliced cooked hams and savoury pies, and the big idea across all of these was about 'Making Simple Food Special', communicated through the 'Taste of Home' message. We used a flagpole brand identity that anchors the brand, and a twinkle of sunlight through the D of Denny which draws the eye to the brand name and offers great strength on shelf. The product is shot naturally in a real home setting.
Our Creative Director Nik explains, "Any heartland brand needs a strong idea and a clear product architecture. ''Taste of Home' is the idea that has been brought to life in a warm and natural style on pack. The identity has been strengthened to create a simple yet strong icon for the brand giving consistency across the ranges and maximising standout on shelf."