Wednesday, April 21, 2010

coffee break


We've recently completed a big project redesigning the full range of packaging for our Swedish client Löfbergs Lila, one of the biggest coffee roasters in the Nordic region. Using the proposition 'Extraordinary Expertise', we married the professionalism and passion of family-owned brand, and communicated its unique and distinctive personality.

The resulting packs see the humble coffee cup transformed with flamboyant decorations which hold the values of the brand and increase variant differentiation across the range. The back of pack is also used to communicate 'Extraordinary Expertise' with an eclectic collection of coffee stories, tips and images from the Löfbergs Lila archive.

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