elevenses

This week, we've found ourselves surrounded by boxes of biscuits and sneakily-opened half-eaten packets on every surface. This is thanks to the recent launches of two of our projects for Jacob Fruitfield Group in Ireland.

The first is Jacobs4kids - a brand new range of four different children's biscuits, each with individual identities designed around the theme of 'kids' fun and adventure'. The strong and interactive packaging is designed to appeal to kids while reassuring parents with the all natural ingredients.

The second is the redesign of one of Ireland's most iconic biscuit ranges - a 'bonkers family' made up of Kimberley, Mikado and Coconut Creams. Our challenge was to bring the 100-year-old range up to date without losing any of its quirkiness. The mallowy typography is set on individual backgrounds that highlight the personality of each member - the feminine Mikado, playful Coconut Creams and more masculine Kimberley.

New and old alike, both ranges have certainly won some fans in these parts, now if only they were available in our local Tesco!