stockholm calling

Sweden is well known for its great design and sense of aesthetic. We’re lucky to be regular visitors, working with Spendrups, Löfbergs Lila and Brämhults to name but three. When we’re Stockholm bound, we always try and make time to have a nose about to see what’s new, what catches our eye and what inspires us. Here are some of our favourite finds, showcasing the Swedish love of colour, type, illustration and above all, simplicity, alongside some of our own work (click for larger images)…

1 & 11 Saltå Kvarn; an organic food brand with a wonderful colour palette and naïve illustration style; 2 Renée Voltaire, another organic brand, with great quirky typography. The brand has just launched a range of feminine care products (3); 4 more simple and eye-catching illustration on these ricecakes from Friggs; 5 we designed these cute little coffees for Löfbergs Lila this year.

6 this tray sums up Swedish design for us, found in the Design Torget shop (a mecca for all things Scandinavian) at Arlanda airport; 7 ‘tea-chic’ by Friggs with more crazy but beautiful type; 8 more of our work for Löfbergs Lila; these emotional espresso packs were produced in 2006; 9 meet Pee (or‘Kiss’ in Swedish), part of a pair of brilliant toys to help young kids with toilet training; 10 we spotted these simple, bright and engaging own-label packs in ICA; 12 we designed Sweden’s no.1 water brand, Loka; and Gravendal (13), a cider with street-cred for brewers Spendrups