pepsi challenge

Remember the Pepsi Challenge back in the 1980's? Well, we've been given a new opportunity to pick our favourite, as Coca-Cola and Pepsi have both recently undergone redesigns. While Coca-Cola has taken a nostalgic view, looking to its heritage for a pared down, classic design, Pepsi has taken a riskier step towards the future with an - also simple - evolving icon. Whether Pepsi's more radical design will find a place in consumers' hearts remains to be seen and, in true Challenge tradition, opinion in our studio is divided over which is the tastiest.

fresh faces

At wonderlandWPA our team is ever expanding, and we'd like to take a moment to introduce our two newbies, Robin Munden and Leo Young. Brought in to head up the production & artwork side of things, Robin's experience includes five years at Lewis Moberly. Leo has joined us from Seachange, diving straight into the midst of our design team. Hello boys!

sprung a leek

A bit of trumpet-blowing on our part... Our busy summer (now just a distant memory) included pitching against five other agencies to rebrand Welsh mineral water brand Brecon Carreg. If you haven't heard of it yet, it's the UK's 11th largest water brand and we're hoping to help it climb those rankings when our new, improved design comes out next spring. Our MD Lawrence sees it as "an exciting opportunity for us to develop a design with real meaning for Brecon Carreg, and put some fresh air between it and the rest of the category". You heard it here first.