Remember the Pepsi Challenge back in the 1980's? Well, we've been given a new opportunity to pick our favourite, as Coca-Cola and Pepsi have both recently undergone redesigns. While Coca-Cola has taken a nostalgic view, looking to its heritage for a pared down, classic design, Pepsi has taken a riskier step towards the future with an - also simple - evolving icon. Whether Pepsi's more radical design will find a place in consumers' hearts remains to be seen and, in true Challenge tradition, opinion in our studio is divided over which is the tastiest.
Monday, November 3, 2008
At wonderlandWPA our team is ever expanding, and we'd like to take a moment to introduce our two newbies, Robin Munden and Leo Young. Brought in to head up the production & artwork side of things, Robin's experience includes five years at Lewis Moberly. Leo has joined us from Seachange, diving straight into the midst of our design team. Hello boys!